Hiring a Lawyer for Your Startup - Big Firm or Small Firm?

David McMahon & Jeevan Subbiah

As we continue our startup blog series, How to Select New Counsel and Manage Legal Fees, we focus on law firm size in the process of hiring an attorney. 

There is no “one size fits” for whether a startup company should select a big or small law firm. Strong arguments can be made for both. It is very important to prioritize your company’s needs, budget and comfort level. Common myths, such as big law firms have more expertise and therefore charge higher rates, or small law firms are more responsive and cost effective, are not always true. You should take advantage of free initial consultations with counsel to get to know potential attorneys, address key issues and find counsel that meets your specific needs.

Go Big or Go Home? All Services Under One Roof

Large firms may have the capability to handle multiple diverse projects for you at a quicker pace. They also may have the expertise to work on different types of projects such as real estate, employment law, contracts and litigation. This may be convenient for you and also assist you in managing your legal billing and accounting. However, the legal field has become extremely specialized and even large law firms do not always have all the legal services you may need under one roof. In contrast, lawyers at smaller firm may have a strong enough network of legal contacts to reference you to other capable lawyers. They may also be more objective in finding you appropriate help at other firms since they have no incentive to steer potential work towards their firm. 

Hourly Rate

The hourly rates can vary significantly at different firms, and will dramatically affect the cost of your legal work such as entity formation. Large firms generally have greater overhead, including higher rent and salaries and more general expenses, resulting in higher billing rates (we will address the issues concerning hourly rates in detail in a future post). 

Who Is Working on Your Case?

You should be concerned with the experience level of the attorney assigned to work on your case and transaction. It is important that you address this issue at the onset, especially with larger firms. At many firms, lawyers will jointly work on a case and bring in other partners, associates and paralegals to assist. Sometimes, you can save money by having talented novice lawyers working under the supervision of experienced attorneys. You can discuss these issues and even limit who works on your case, whether based on billing rate or simply due to experience. Senior lawyers at smaller firms may also have more time to work on your case due to smaller hourly billing requirements and less pressure to work on larger, high profile cases. In either case, it is helpful to get to know the attorneys who are representing your startup company. 

National Reputation and Offices in Multiple States

If your company requires legal counsel with a national brand and name recognition or the ability to work in multiple states, it may be to your advantage to work with larger firms.

Raising Money - Name Recognition in VC and Investment Banking

With the newly passed Jumpstart Our Business Startups Act (the “JOBS Act”),startups may find it easier to raise money through public markets. Large law firms or specialized firms can help a startup raise money through introductions to key contacts in the venture capital, investment banking and finance communities. Some smaller firms may also have these contacts. Some firms may waive your legal fees until you raise money, especially if they work with you on closing a round of funding. 

Reputation for Financing, Going Public or Partnerships

Large or specialized law firms may also have the contacts and reputation to help take your company public or to work towards selling your company to a larger company. The recently enacted JOBS Act may also allow a privately owned startup to stay private longer by boosting the number of investors allowed by the Securities and Exchange Commission (“SEC”) from 500 to 2,000 (excluding employees as shareholders) before the costly process of registering its shares with the SEC. Large or specialized law firms also may also be able to assist you in securing financing or developing partnerships. Once again, some smaller boutique firms may also have these contacts.

Litigation Management

As you legal needs grow, it is prudent to seek advice from outside litigation management/transactional counsel (a different lawyer from your primary legal counsel) on how to select attorneys to handle your various legal tasks. While it may seem counter intuitive to hire another lawyer, even a few hours with an independent litigation management lawyer can greatly assist you. Their expertise can help you envision various legal scenarios, ensure that correct legal billing guidelines, budgeting expectations and technology are implemented, and manage your legal costs to save money in the long run.

Tips for Selecting an Attorney

By David McMahon & Jeevan Subbiah

This post in our startup blog series, How to Select New Counsel and Manage Legal Fees, focuses on how to select an attorney. Your attorney search should move beyond cost, prominent firm name or whom an industry leader hired. By evaluating your company’s needs prior to your free initial consultations with prospective attorneys, you can hone in on counsel that can be the best asset for your company.

“Know Thyself” - Every Startup is Unique

Every startup is unique depending on its personality, goals, phase of funding, budget, needs, timeline and structure. Ask yourself questions such as these:

  • Is this a small project? Do we want the same attorney for future projects?
  • Do we prefer an attorney with strong startup experience?
  • Do we require technical intellectual property expertise?
  • Would we prefer using a small boutique law firm?
  • Do we need counsel with governmental agency or international corporate experience?
  • Do we need a national law firm if we relocate or face issues in different states?
  • What type of billing model do we prefer?
  • Would a law firm with strong venture capital contacts be a blessing or a burden?
  • Do we want to develop business contacts through our lawyer? 

Communication

A good legal relationship requires honest communication from both sides. Do you feel talked down to or intimidated by your lawyer or does your lawyer seem ‘too smooth or slick’ to you? Are you comfortable discussing alternative project approaches (time, costs, preference) instead of agreeing with your lawyer? You should not be embarrassed to ask questions about budgets, cost estimates or ways to save money.  

Startups also operate on a radically different pace than most 9-5 companies. You may require an attorney to review a document and provide feedback at a moments notice. Is your lawyer easily accessible? 

Find a Problem Solver

Prior to hiring in house general counsel, you may need an attorney to supplement your business perspective. Yet your lawyer should not be just another business advisor. Your lawyer is trained to give you legal opinions and advice while identifying issues and potential risks in a conservative manner. To many entrepreneurs, lawyers may seem to be cautious ‘wet blankets’ that only slow business from moving forward while charging high rates. But a good lawyer will have the vision to identify risks and find solutions when legally possible.

References and Research

Good references (personal, corporate, LinkedIn) are one of the best ways to find a lawyer. Your city may also have a legal newspaper with links to local reference websites. Here are a few other sites to review:

Fees and Billing - Are You Paying For Expertise or a Bay View?

It is surprising that many startups select counsel with little consideration of fees, especially when most startups are very cost conscious. Take a hard look at billing rates, especially since legal projects can take longer than expected. High billing rates sometimes reflect high legal acumen. Other times, high billing rates reflect the firm’s prominent location, catered lunches and firm parking lot. (Future posts will detail sources to compare billing rates and discuss negotiating a rate, project rates, retainer fees and deferred billing).

When is Your Counsel Billing You? Meetings, Phone Calls, Travel, Lunch?

It was common for an attorney to bill a client for every instance of communication or any action slightly related to the client. However, the legal field is changing drastically due to the challenging economy. Some lawyers may be willing to work with your budget and present informal, non billable advice in order to limit your fees. 

Next Post - Big Firms and Small Firms

Once you identify your startups’ needs, budget and preferences, you can make a better decision on selecting legal counsel. Our next post will focus in greater detail on some of the differences between big and small law firms.

TranscriptPad for iPad Offers Powerful Mobile Transcript Review

By John M. LeBlanc

TranscriptPad is an elegant, fast and powerful transcript review app for the Apple iPad, designed specifically for the legal field, from the same folks who designed TrialPad, their flagship trial presentation and legal file management app. Similar software exists for your PC or Mac, such as the excellent Deposmart (from Clarity Legal), but TranscriptPad is the first dedicated transcript review and annotation app for the iPad. 

TranscriptPad accepts transcripts in .txt format, and exhibits in .pdf format. (Make sure you request the transcript in .txt format, as some court reporting agencies have their own proprietary format). The .txt format is a simple and relatively small file format that all court reporters can generate, and usually do so at no extra charge. Importing is a breeze, and can be done via email, Dropbox or even iTunes. I’ve uploaded multiple transcripts simultaneously, quickly and without any problems.

TranscriptPad

Transcripts are imported into case folders that you create and that are stored on your iPad. Opening a case folder reveals a deponent folder (created automatically upon import, with the deponent’s name and date of the deposition, along with the volume number). Multiple sessions of the same deponent are placed automatically in the deponent’s folder.

You can read a transcript hands-free by pressing the play button at the bottom of the screen, which allows you to adjust the speed. You can also flip back and forth as if you are reading a book (either in landscape or portrait orientation). 

Most attorneys like to annotate their transcript when reviewing, and here’s where the software really shows off. You can create your own “issue” codes to any part of the transcript. Issue codes can be assigned any name along with a choice of six colors, and appear in the margins of the transcript. You can also flag a portion of the transcript for later review. Issues codes, flags or any portion of the transcript can be emailed or exported to Dropbox. 

TranscriptPad contains a powerful search feature that allows you to search across any transcript or even multiple transcripts. Each hit is highlighted in the text, and you can create issue codes or flags from there, or email the section containing the search result. Detailed or summary reports of your issue codes, flags and searches are easily generated, and can be exported in .pdf or .txt format. 

TranscriptPad’s price tag is $49.99, which is pricey for an app, but on the other hand, this is robust and professional software. Similar software for the Mac or PC start at $200, and go much higher. For lawyers, paralegals, experts, in house counsel, and others who review and annotate transcripts, and who place a premium on mobility, TranscriptPad is a must. TranscriptPad can be found here (www.transcriptpad) and purchased in the Apple App store.

 Originally posted on Barger & Wolen's Life, Health & Disability Insurance Law blog.

U.S. News & World Report & Best Lawyers Names Barger & Wolen to Their Best Law Firms List

Barger & Wolen is proud to announce that the firm has received a first-tier ranking in the 2011-2012 U.S. News – Best Lawyers “Best Law Firms” survey for our regional Los Angeles insurance law practice. The firm is also recognized for our national insurance law practice as well.

In addition, partners Kent R. Keller and Royal F. Oakes are listed for their work in Insurance Law.

“Barger & Wolen continues to be honored by our inclusion in US News & World Report and Best Lawyers’ ranking for the second year in a row,” said Steven H. Weinstein, chairman for Barger & Wolen. “Receiving this national recognition for the work our firm is doing validates for us that we truly are providing the quality legal services our clients’ demand, while maintaining the competitive price structure the insurance industry seeks.”

About the Survey

U.S. News & World Report uses data compiled by Best Lawyers to produce their Best Law Firms rankings. Best Lawyers combines hard data with peer reviews, and client assessments to produce their annual reports.

Rankings of 75 national practice areas are included in U.S. News & World Report’s Money issue, available November 15, with the full results available online today here.

Attorney Conflicts of Interest: Identifying and Resolving Ethical Pitfalls

Strategies to Minimize the Risk of Ethics Violations and Malpractice Claims

Barger & Wolen partner David J. McMahon will be a faculty member for this Strafford Publications' CLE webinar which will provide attorneys with a framework to identify the most problematic and difficult-to-detect conflicts risks. The panel will outline best practices for attorneys to cope with conflicts that could potentially result in disqualification, discipline and malpractice.

Description

Conflicts of interest are one of the most common ethical dilemmas for attorneys. Whether the situation involves a personal conflict, a multi-client conflict, or a third-party conflict, practitioners must identity situations or transactions that pose potential conflicts of interest.

Conflict issues that arise when attorneys change firms are particularly relevant in the current environment. The ABA's Formal Opinion 09-455 addresses situations in which revealing a client’s identity and description of work performed may itself violate client confidence.

While many conflicts can be resolved with client consent, an effective waiver depends on the nature of the conflict, the timing of the waiver request, and whether the client is a current or former client. Conflicts can also be anticipated and addressed in engagement letters.

Listen as our authoritative panel of attorneys discusses how to identify potential conflicts issues and outlines best practices for avoiding or resolving those conflicts.

Outline

  1. Identifying sources for potential conflicts of interest
    1. Defining the client
    2. Defining the adversity that triggers conflict rules
    3. Adverse client conflict — direct adversity or adverse representation
    4. Joint representation — dual or concurrent representation
    5. Adversity to former clients
    6. Personal conflicts of interest
  2. Conflict resolution
    1. Withdrawal from representation
    2. Client consent
    3. Conflict waivers
    4. Engagement letters
    5. Law firm conflicts checks

Benefits

The panel will review these and other key questions:

  • What are some best practices for law firm conflict avoidance procedures?
  • Under what circumstances will a conflict prevent representation?
  • How can engagement letters effectively limit potential conflicts?
  • What critical language should be included in a conflicts waiver document?

Following the speaker presentations, you'll have an opportunity to get answers to your specific questions during the interactive Q&A.

Joining Mr. McMahon on the faculty are Brett A. Scher, Partner, Kaufman Dolowich Voluck & Gonzo, Woodbury, N.Y. and Thomas B. Mason, Partne, Zuckerman Spaeder, Washington, D.C.

Upcoming Event: Crisis Management: A Primer on Crisis Response and Prevention

Barger & Wolen partner David J. McMahon will lead a roundtable discussion on Crisis Management: A Primer on Crisis Response and Prevention at the 2011 Council on Litigation Management Annual Conference, (March 23-25 | New Orleans, LA).

Program Description:

A crisis is a severe, unexpected situation that threatens to harm a business, its shareholders or the general public.

The objectives of the roundtable are to provide a primer on crisis response and prevention through five hypothetical cases studies.

The case studies will illustrate how crisis management specialists, public relations professionals, legal counsel and other in-house professionals can be effective players in crisis response, prevention and planning.

Joining Mr. McMahon will be Rhonda Barnat, Abernathy MacGregor Group, Warren Perkins, Jr., Boh Bros. Construction Co. L.L.C. and Frank Vasek, Chartis Insurance.

About the Council on Litigation Management

The Council is the largest fully inclusive defense organization, comprised of thousands of
insurance companies, corporations, corporate counsel, risk managers, insurance professionals,
claims adjusters and attorneys. Through education and collaboration, its goals are to promote
and further the highest standards of litigation management in pursuit of client defense. The
Council sponsors educational programs, provides resources, fosters communication, and
recognizes lawyers who meet high standards. To learn more about the Council, please visit
www.litmgmt.org.